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Want to Grow Your Audience without Being Stuck on the Hamsterwheel of Content Creation?

A live 21 day Content Creation Challenge that teaches entrepreneurs and creators how to create strategic content that grows your audience, your brand, and cements you as the authority in your field.

December 4 - 22, 2023

The Content Blueprint System is included*

System & Challenge

Problem: you just have too much to do and no time to create content that grows your audience...

You're passionate about what you do and you pour your heart and soul into your content. But the day-to-day demands of your business leave you over-worked, with no time left over to create any content.

Your current schedule is exhausting. You're delivering your best work for your clients, you're struggling to keep up with everything IN the business and barely have any time to work ON the business... and are beginning to wonder: "is this even sustainable anymore?"

You urgently need to find a more sustainable way to create audience growth content while delivering your best work to your clients and customers.

You Already Know that Content Marketing Works

You're seeing other creators in your space doing it... you hear everyone talking about it. And the benefit are obvious.

Whoever makes good content in their market gains so many advantages. Content brings in traffic and generates leads for your business, long term, even while you sleep.

Content positions you as an authority in your niche. Which means: people will reach out to you and ask for your advice, your help and your services.

People find you and your business through content (YouTube is the second largest search engine in the world... TikTok is hot on its heels...).

And when someone has seen your content, they already trust you and it makes selling 100x easier!

So yeah, obviously creating content would be amazing for your business! 

But unfortunately...

It feels like there is never enough time, so creating content keeps getting pushed back further and further...

And this leads you to experience two problems:

1.

Stay stuck at the current level in your business, treading water to just stay afloat and keep the lights on while working as hard as you can to manage your business and personal life...

AND

2.

Procrastinate on creating content because you don't know where to start, and don't know what content to create that will be relevant to your audience in the first place.

And no matter how hard you try, you're struggling to grow your business and create content consistently without burning out from the hamster wheel of content creation. Sound familiar?

I want to let you in on a little secret. I've been in the content marketing game for a loooong time - I've even built several businesses on the back of nothing but content (more on that later)...

...and I see other entrepreneurs struggling with the same problems over and over again. Let me reveal it to you right now:

The 3 Hurdles that Keep You from Growing Your Audience & Business with Content Marketing

Which one of these is keeping you stuck, right now?

Hurdle #1

You Don't have a System to create content fast & efficiently

With no Content Creation System, every new content piece is a project on its own. It feels like reinventing the wheel each time.

Hurdle #2

You Don't know how to Make content that's relevant to  your audience

This causes major paralysis because you don't know how to make content that will resonate with your target audience, and don't want to waste your time.

Hurdle #3

You Don't know Where to Start with Content Creation

You end up procrastinating on content creation because you don't even know where to start making content that will grow your audience and your business.

Too many entrepreneurs are stumbling in the dark when it comes to content. No clear idea of what content to create, how to create it, how to find content ideas and how to systematize it all into a process that grows your audience reliably and consistently.

Of course, this makes the whole process very slow and frustrating. No wonder you always find a way to procrastinate on content creation!

But the good news is: it's absolutely possible to make content marketing work for you without all the frustration and confusion... and without wasting your time.

Here's the truth: If you really want to grow your audience and your business, you're going to need a System that helps you create growth content consistently!

INTRODUCING

Content Blueprint System 

& 21-Day Challenge

We focus on:

1.

Strategy

2.

Execution

3.

Growth

A Live 21-Day Challenge that teaches ambitious online entrepreneurs like you how to create relevant content that grows your audience fast & efficiently, without spending hours and hours on the content treadmill.

The Content Blueprint System is the complete A→Z Content Creation system that I have personally used to grow all my brands from scratch (even in niches where nobody knew me and I had no authority).

December 4 - 22, 2023

The Content Blueprint System is included with the 21-Day Challenge.

System & Challenge

Here's What The Content Blueprint System Can Help You Achieve

Case Study Nr. 1

Zero to 100K Followers in a Brand New Niche

in 50 Days

70+

Videos

100K

New Followers

3

Niches Tested

1

Business Launched

How do you start a new business in a niche that you've never worked in before? The risk is that you'll invest time into creating a brand, a product, a website etc... only to find out the niche is dry and no one wants your product.

This is where rapid idea evaluation comes in. I decided to use short form content to figure out whether I could enter a new niche and grow an audience organically. If people responded to my content, that would be a positive sign and it would give me a crowd of people to learn from, interact with and eventually sell products to.

So I dove in head first and created over 70 short form content pieces in under two months. I launched multiple different accounts to test different value propositions and was uploading daily to each of them.

One of them popped off, I cranked up the video production even further and crossed 100K followers in under 2 months.

Not a bad way to start, is it?

Now think about how this goes for most people: decide to start making content... then it takes a week to make 1 short video. Then a bunch of insecurities kick in and it takes 2 weeks to make the next one...

At this pace, how do you ever get enough data to validate an idea?

This is exactly why a content creation system that helps you create relevant audience growth content, fast, is invaluable.

Case Study Nr. 2

Back-to-Back Online Course Launches

in 60 Days

100+

Videos

2

Online Courses

9

Live Webinars

3

Live Workshops

In short: I created & launched 2 full online courses, from scratch, in just 60 days. That means I did all the market research, preparation, content, marketing etc. for 2 entire products in just 2 months.

In total, I created and published over 100 videos in this period - about a dozen marketing videos and the rest video lessons for my courses. And the 2 course launches generated over $500K in sales.

Not bad, right? Especially considering that it takes most people months, if not years, to complete and launch a single product.

It's a good day when you've launched your course and the orders start piling in...

I was able to do this because I had a content creation system that gave me a superhuman ability to crank out all the content for my 2 new courses.

That's without being on the content treadmill all day long, wondering "what content should I create?"

No! Instead, I was in constant contact with my audience using all the relevant growth content I had made before.

That's what allowed me to know exactly that course I needed to create for them.

And the fact that I knew how to make content fast, allowed me to crank out 2 courses in 60 days, and make $500K while doing it!

The Content Blueprint System works for ANYONE!

Case Study Nr. 3

Dean's Channel Takes Off in 28 Days

in 28 Days

15

Videos Published

15.3K

Views

229

New Subscribers

6

Videos at 2K+ views

Dean made content almost therapeutically. He shared his very personal journey of quitting alcohol and overcoming alcoholism on his YouTube channel.

BUT... since he's worked with me for 4 years now and is intimately familiar with my Content Blueprint System, he ended up making content that gained traction in just 15 videos with 6 of them getting over 2,000 views each.

For a YouTube channel to gain this much traction this fast, it is like striking gold!

Awesome stats right?

Most people will go through their entire content creation career and never see numbers like these.

Dean did this in 15 videos.

This is the power that the Content Blueprint System gives to content creators. There is no more guesswork for what content to create anymore, there is only plug-n-play into the system and churn out videos that get traction.

Case Study Nr. 4

Abhi Cracks 10K+ Views

in 66 Days

18

Videos

33K+

Views

4

Rounds of Testing

1

Niche Selected

This was Abhi's first time creating content. He had never created content before and started because of one conversation that we had about content creation.

He put the Content Blueprint System to test and created content strategically. Formulaically evaluating each round of content he made to see where the signal is coming from.

In 4 rounds of content creation, he had cracked a niche and started getting thousands of views on his brand new channel.

Oh, and by the way, it took him this long because he was testing 2 separate channels across 2 different platforms at the same time!

He did all of this in just over 2 months.

How long does it usually take someone to go from never creating content to cracking the code to thousands of views?

For most people: never!

But Abhi was able to do it using my Content Blueprint System.

The Content Blueprint System will Help YOU too!

Content Blueprint System

Steal My Exact Content Creation System for Creating &  Scaling Any Business With Content Marketing

I've used a simple approach to creating content consistently to scale businesses from zero to 6 and 7 figures in annual revenue. Businesses like:

$0-$1MM in 15 months
$50K+/year in passive income
$0 to multiple 7-figures annually

For each of these (and several others) I used the exact same approach for coming up with content ideas and then simply publishing content on a weekly basis. 

And here's the kicker: I was never a full time content creator.

Content is something I spent a few hours a week on. Then I'd take care of all the other tasks and responsibilities in the business.

And when I replaced myself and trained up people for my marketing team, I repeatedly helped people go from struggling to create content and taking weeks to publish anything, to creating and publishing killer content pieces consistently and with ease.

In the Content Blueprint, I teach you to do exactly the same!

What You'll Get in Content Blueprint

Research Recipe: Never Run Out of Ideas Again

I'll show you the exact approach that will yield you a year's worth of kick-ass content ideas in a single research session. You'll never have to guess about what to create next AND this approach ensures that every idea you execute is proven to resonate with your audience and become a potential hit!

Content Recipes: the Shortcut to Audience Growth

Did you know that successful content follows a simple, repeatable formula? And that this is true for any kind of content in any niche? In Content Blueprint, I'll give you the exact recipes for winning content. These are the blueprints that show you exactly how to turn any idea into content that your audience will love.

The Audience-to-Fans Pipeline

I'll show you my favorite content creation trick that I discovered by chance, years ago. With this, your audience will keep telling you what content to create next and the more you follow this method, the more your audience grows and the more of your viewers and readers turn into die-hard fans.

Passive Selling Secrets

You want to promote your business, sell products and gain new clients... but you don't want to be pushy and annoying with your sales. I'll show you how to seamlessly integrate "invisible promotions" in your content so that each piece you publish drives leads and sales, but you never have to hard-sell anything.

Slay the Fear, Publish With Ease

You feel resistance to publishing your work. You are afraid to even start on a new content piece. You want to make video content or livestreams, but you are terrified of getting in front of a camera. You are constantly holding yourself back from what you know is your path to success. This is the fear all content creators feel. In Content Blueprint, I'll show you exactly how I've helped people just like you slay this fear, once and for all.

Are you tired of the struggle with content creation? Have you had enough of the frustration you feel when you once again didn't follow through on your plans? Do you want to know how rewarding it feels to publish content with ease, consistently, and watch your audience grow?

Then Content Blueprint is exactly what you've been looking for!

Content Blueprint is an entire online course and it's only available right here..

Content Blueprint System

& 21-Day Challenge

December 4 - 22, 2023

The Content Blueprint System is included with the 21-Day Challenge.

System & Challenge

Content Blueprint System

$147

The Content Blueprint System Course includes:

  • 10 Growth Content Recipes
  • Competitor Research Recipe
  • Idea Generation Recipe
  • Templates & Spreadsheets
  • 6 Content Blueprint Modules
The 21-Day Challenge

$247

The 21-Day Challenge includes:

  • The Content Blueprint System
  • 3 x Group Accountability Calls
  • 1 x Simple Editing Workshop
  • 3 x Rounds of Live Content Creation with the Group
Hands-On Challenge

$997

The Hands-On Challenge includes:

  • The 21-Day Challenge
  • 60 Minute Content Strategy Call
  • Shane's Feedback on ALL Content You Create during the 21-Day Challenge

100% Satisfaction AND 30-Day Money Back Guarantee!

As with all my courses and live programs, I provide a 100% Satisfaction Guarantee.

I can promise you that if you do the work, the program will work for you.

The 21-Day Content Blueprint Challenge is a live-program. If you show me that you followed the Content Blueprint System AND did the 3 rounds of content creation... and still did not see any positive signal towards your goals. Simply email me the proof of your work and ask for a refund within 30 days and I will return your money, no questions asked.

Sam Overton

online coach

my business income 3x-ed within four weeks

My business income 3x-ed within four weeks after the course because it was so much easier to sell clients and work with clients with this new system.

limited Time bonuses

Content Strategy Call with Shane

If you join The Content Blueprint System 21-Day Challenge on Nov. 24, 2023, you will get a FREE 60 Minute Content Strategy Call with Shane himself. He will sit down with you and help you create a Content Strategy Call for your business. There are only 10 of these available.

Please Note: These Strategy Calls are limited to the 21 Day Challenge and Hands On Challenge only.

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Facebook Ads Headline Testing Masterclass

If you join The Content Blueprint System 21-Day Challenge by Sunday Nov. 26, 2023, you will get access to the FREE Facebook Ads Headline Testing Masterclass with Abhi. He will show you the fastest way to figure out which messages resonate with your audience. Messages that can then be turned into content pieces.

Hurry, this bonus ends in:

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“One of the best courses I have ever bought”

“Just using one tool out of the course made a huge difference to my work. I noticed that I am already more productive and it helps me focusing on my goals without additional pressure. It’s much easier for me to prioritize on stuff that needs to be done & makes a difference and busywork.

Shane is a great teacher. He doesn’t just say: you have to do xyz and follow my advice. He explains what happens if you follow his strategies and tips, why it’s important to think about it and what might happen if you don’t use or do anything at all. He explains lots of different tools and techniques and says: take what works best for you! In my opinion there’s no one-size-fits-all tool or strategy and I’m glad this course gives me the freedom to choose what fits my needs.

This course is so personal, insightful and will improve much more areas of my life than 'just' the business. This course is one of the best courses I have ever bought. Thanks Shane!”

Michaela Thiede

“One lesson alone was worth the price of the course...”

“I love this course, it covers everything from the long-term goals to the daily tasks. I am a constant student on how to become more efficient not just more productive and this course has definitely delivered. It is unlike any other productivity course I took or book I read. There was one particular lesson in the goal setting section that was so surprising but also so valuable, that alone was worth the price of the course.

The quality of this course is outstanding and Shane really over delivers but does not overwhelm. It's very well structured and encourages to take action. Shane's teaching style is very personal and engaging, and I loved hearing about his own learnings, practices, and experiences.

I can recommend this course to anyone, it's money well spent.

Conny Graf

“I recommend it for anyone who feels they aren't reaching their full potential...”

“Shane's Focus & Action course is critically important as it lays the foundation for strategic and focused action for my business. With a new business venture in the works, I knew that I needed help improving task management and goal achievement—this course meets those needs and more.

The content quality and teaching style are first-rate. The course walks you through all of the areas that are important to achieving fully optimized, deep focus work. For anyone who feels they aren't reaching their full potential due to inefficient and unfocused work habits, I highly recommend this course—it can be the difference between success and failure.

I consider myself to be very fortunate to have discovered Shane and his offerings, as I know I can trust them to be of the highest quality.”

David Coleman

“Now I'm getting things done without feeling stressed or worn out...”

“I'm much more focused and a lot less distracted. I know how to prioritize my work and I find it easier to get things done. The difference is in my state of being. I feel so much more relaxed. I'm a lot more efficient and productive. This course came at a moment when I was questioning myself on my abilities to grow a business. I felt so overwhelmed by the stuff to be done. I felt that everything was important and needed to be done all at ounce. In fact, I was not focusing the right way. Now I'm getting so much done and without feeling stressed or worn out. I got my control back and I feel so motivated to go on. Your course really made a difference.

There is another thing I really appreciate about the course: no waste of time. The lessons get to the point and are making a real difference for me.”

Annie Leblond

What Are You Waiting For? 

Join the 21-Day Content Blueprint System Challenge!

Content Blueprint System

& 21-Day Challenge

December 4 - 22, 2023

The Content Blueprint System is included with the 21-Day Challenge.

System & Challenge

Content Blueprint System

$147

The Content Blueprint System Course includes:

  • 10 Growth Content Recipes
  • Competitor Research Recipe
  • Idea Generation Recipe
  • Templates & Spreadsheets
  • 6 Content Blueprint Modules
The 21-Day Challenge

$247

The 21-Day Challenge includes:

  • The Content Blueprint System
  • 3 x Group Accountability Calls
  • 1 x Simple Editing Workshop
  • 3 x Rounds of Live Content Creation with the Group
Hands-On Challenge

$997

The Hands-On Challenge includes:

  • The 21-Day Challenge
  • 60 Minute Content Strategy Call
  • Shane's Feedback on ALL Content You Create during the 21-Day Challenge

Faqs.

i don't create short form content, should I still join?

Yes. I have found that short-form content has been extremely effective at testing new content ideas without spending a monumental amount of effort in content creation itself.

The major advantage with short-form content is that the feedback loop between a) creating content and b) your audience's response the content, is very short. This allows us to test a large variety of topics and content ideas very fast in a very small amount of time. 

And it helps us validate content ideas as well to find what's resonating with our audience before we pour in a lot of effort in creating longer form content.

I have also found that short-form content has helped me improve all my longer-form content creation skills as well. I highly recommend doing at least one sprint of short-form content creation even if it's not the main type of content you create.

how much time will this take per day?

On average about 2-3 hours per day, and that would be even less when we factor in things like batching our work.

Our goal here isn't to get on the content creation treadmill, our goal here is to be fast, efficient, and effective.

The Content Blueprint System is essentially a Guerilla Tactic for making impactful content fast.

And it's only 21 days, your brand is worth 2 hours a day for 3 weeks ;)

i make content in another language (not english), will this work for me?

Yes, it will. Because I am teaching you the principles behind making content that grows your audience. 

The principles I'm teaching you will work for any language and any demographic. Especially, with the content recipes you get, you will know how to create captivating content that captures attention (from the right people) and grows your audience.

will non-english content affect the accountability for me?

No, it won't. Because we aren't here to critique each other's spoken content. Instead, we're here to hold each other accountable to doing the work and posting our content.

And we can always provide feedback on the other non-verbal components of your content. Like lighting, audio levels, clarity, color grading, etc.

There is a TON you have to gain from the Content Blueprint 21-Day Challenge and accountability even if you're making content in any other language than English.

how is content blueprint different from audience from scratch?

Content Blueprint is my new, updated and simplified version of Audience from Scratch. The topic is the same, but the content is all new and it is based on everything I've learned since Audience from Scratch.

Content Blueprint is a simpler and shorter system. The course is shorter and more oriented towards practicality. Audience from Scratch goes into a lot of detail on the theory and psychology of what makes effective content. Content Blueprint is more practical and with less theory.

Content Blueprint also comes with a more practical guide to finding and validating content ideas. The content recipes in Content Blueprint are all either new or updated. And I've included a module on the creative process in Content Blueprint, which is more practical and effective than the way I covered it in AFS. Ive developed a really practical system that ensures I constantly have createive new ideas and that's what I'm teaching in CB.

Plus, of course, we are doing the accountability and group challenge with CB because we've seen how well that works with our other programs like focus & action.

do i need to be an experienced content creator to join?

No, you don't need any experience to join the Content Blueprint System Challenge. As a matter of fact, this system came from my 15+ years of content creation experience and building businesses & growing audiences from organic content.

I started from zero and have learned everything that I'm teaching you in this program. Content Blueprint is what I wish I had 15 years ago when I started out to cut down the learning curve for myself.

i don't have any high-tech camera equipment, should I still join?

Yes. As a matter of fact, all you need is your cell phone to create content. Plus, with the included Simple Editing Workshop, you will learn how to create & edit content on your phone really fast. Your content creation system will become extremely efficient and streamlined by joining the Content Blueprint System Challenge.

will this work for my niche? my business is different.

Yes, this will work for ANY business and niche because I am installing my Research Recipe in your mind which will allow you to crack any business and niche using my systems. My Content Blueprint System has been proven across multiple niches and businesses and can help anyone crack any niche.

what if i don't have any authority? why would anyone listen to me?

The great thing about content is that it just needs to be helpful. The more you help people, the more you build authority in their eyes. Take any popular content creator - like Marques Brownlee. Marques doesn't know how to create phones, but over the years of reviewing them he has learned what to look for and what to talk about. That's the same thing that will happen to you. You don't need authority to start but you need to start to gain authority.

is there a money-back guarantee?

Yes. As with all my courses and programs there is a 100% Satisfaction Guarantee and a 'Do It and It Will Work For You' Money Back Guarantee. If you go through the 21-Day Challenge and follow all the steps I lay out but still don't see any positive signal towards your goals... simply email me with the proof of work with a refund request and I will immediately refund you.