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FREE Lesson: How to Structure Content

Structure

 It's essential to recognize that most successful growth content shares a common structure.

Think of it as a recipe – a set of ingredients that, when combined correctly, create a delightful dish. 

Here are the 4 key components that remain consistent across all the content recipes.

  • Get attention.
  • Stop them from scrolling, stop them from clicking away
  • Shorts: 1-5 seconds
  • Long content: 10-30 seconds

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Don't miss the document in the resources.
This will help you come up with hooks for your videos!

  • Set the context

  • Tease an outcome

  • Explain the benefit = why you should keep watching

  • Note: sometimes, an intro is not necessary because the hook does double duty

  • This is where you deliver on the promise form hook/intro

  • Explain your method, your tips, your how-to

  • Tell the story

  • Do the teaching

  • Tell the viewer what to do next - directly and explicitly

  • General rule: always have a CTA