FREE Lesson: How to Structure Content
Structure
It's essential to recognize that most successful growth content shares a common structure.
Think of it as a recipe – a set of ingredients that, when combined correctly, create a delightful dish.
Here are the 4 key components that remain consistent across all the content recipes.
- Get attention.
- Stop them from scrolling, stop them from clicking away
- Shorts: 1-5 seconds
- Long content: 10-30 seconds
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Don't miss the document in the resources.
This will help you come up with hooks for your videos!
Set the context
Tease an outcome
Explain the benefit = why you should keep watching
Note: sometimes, an intro is not necessary because the hook does double duty
This is where you deliver on the promise form hook/intro
Explain your method, your tips, your how-to
Tell the story
Do the teaching
Tell the viewer what to do next - directly and explicitly
General rule: always have a CTA